UGC ERA EDUCATION

Learn UGC. Build Skills. Create More Opportunities.

The education hub for the creator economy. Learn how to create better UGC, build your creator business, develop stronger brand campaigns and understand the industry through practical courses, guides, research, templates and tools.

For Creators
For Brands
Practical Guides
Research & Insights
Templates & Tools
Better
Creators.
Brighter
Opportunities. ↘
Learn Practical skills
Apply Real-world knowledge
Grow Your creator career
FOR CREATORS

Turn creativity into a professional creator business.

Learn content creation, portfolios, outreach, pricing, usage rights and how to build a sustainable UGC career.

Enter Creator Academy →
Learn.
Create.
Get paid.
FOR BRANDS

Build better creator campaigns.

Learn briefing, creator selection, creative strategy, UGC advertising, usage rights and how to scale creator content.

Enter Brand Academy →
Better
Content.
Real Results.
FEATURED RESOURCE

The UGC Creator Handbook

Go deeper into the business of UGC with our professional guide to creating content, building your portfolio, winning brand deals, pricing your work and understanding content licensing.

Create High-converting UGC
Build A standout portfolio
Win More brand opportunities
£
Price Your work confidently
Protect Understand licensing
The UGC Creator Handbook
More than
a guide.
A better way
forward.
YOUR CREATOR JOURNEY

From first video to professional creator.

A clear path to help you build your skills, confidence and opportunities in UGC.

01
Learn Understand UGC and brand needs.
02
Create Develop your skills and make content.
03
Build Turn your work into a portfolio.
04
Pitch Present yourself to brands.
05
Price Set rates and usage rights.
06
Grow Build relationships and repeat work.
YOUR BRAND JOURNEY

From first campaign to scalable UGC production.

Learn how to plan, brief and scale creator content.

01
Understand Learn what UGC can achieve.
02
Brief Create clear campaign briefs.
03
Discover Find the right creators.
04
Create Bring the campaign to life.
05
Measure Track creative performance.
06
Scale Build an ongoing UGC strategy.
UGC ERA EDUCATION

A more informed creator economy.

Better education. Stronger creators. Better brand campaigns.
Learn Build knowledge
Apply Use practical skills
Grow Create opportunities