Real Data. Deeper Insights. A Stronger UGC Future.
Explore original research, industry insights and data-driven analysis designed to help brands, creators and agencies better understand the evolving world of UGC.
Insights.
Real Change. ↘
Latest UGC Research.
Explore research, industry analysis and emerging insights from across the creator economy.
The State of UGC
A developing research series exploring the trends, behaviours and forces shaping creator-led marketing.
Explore Research →UGC & Modern Advertising
Research and analysis into where UGC fits within wider brand and advertising strategies.
Explore Analysis →The UGC Creator Economy
Research exploring creator work, opportunities, business models and the changing role of UGC creators.
Explore Insights →What Brands Want
Research into brand expectations, creator selection, campaign processes and evolving UGC requirements.
Explore Insights →Explore by topic.
Find the UGC insights most relevant to what you're working on.
Get the latest UGC insights.
Subscribe for UGC Era research updates and be the first to hear about new reports, industry analysis and creator-economy insights.
Your questions, answered.
What kind of research does UGC Era publish?
How often is new research released?
Is UGC Era research free to access?
Can I reference UGC Era research in my own work?
Does UGC Era conduct research for brands?
A more transparent UGC industry.
UGC is evolving quickly. UGC Era Research is being built to make useful industry information easier to understand, help creators and brands make better-informed decisions and contribute to a stronger, more transparent creator economy.
today.
A stronger
tomorrow.
