Launch a UGC Campaign
Work with creators through the marketplace or let UGC Era manage creator sourcing, strategy and production.
Explore UGC for Brands
UGC ERA HELP CENTRE
Questions about UGC? Start here.
Everything you need to know about UGC Era, our managed agency services, creator marketplace, brand briefs, creator accounts, usage rights, pricing and UGC Era Studio.
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UGC creators
Brand briefs
Marketplace
Usage rights
Pricing
UGC Era Studio
FREQUENTLY ASKED QUESTIONS
Everything about UGC Era.
Browse answers about UGC campaigns, creator services, the marketplace, brand briefs, pricing, usage rights, UGC Era Studio and more.
About UGC Era
What is UGC Era?
UGC Era is a creator-content ecosystem
for brands and creators.
Brands can use managed UGC agency services,
browse creators,
purchase creator services
and post brand briefs.
Creators can build profiles,
list UGC services
and apply to relevant opportunities.
What does UGC stand for?
UGC stands for
user-generated content.
In modern digital marketing,
it is also widely used to describe
authentic creator-led videos and images
produced for brands.
What is a UGC agency?
A UGC agency helps brands plan
creator-led campaigns,
source suitable creators,
develop briefs and concepts,
manage production
and deliver content
for organic and paid marketing channels.
What is the difference between UGC and influencer marketing?
UGC typically focuses on
the content being created.
A creator may produce videos or images
for a brand without publishing them
to their own social audience.
Influencer marketing normally includes
promotion to the creator's followers.
Some campaigns combine both.
What types of businesses can use UGC Era?
UGC can be used across ecommerce,
retail, beauty, fashion,
apps, SaaS, technology,
finance, travel,
food and drink,
fitness, health and wellness,
automotive, gaming,
professional services
and many other industries.
Which countries does UGC Era support?
UGC Era is designed for brands
and creators across multiple markets.
Individual opportunities may have
specific location,
language,
shipping
or creator requirements.
Brands & Managed UGC Agency
How can brands work with UGC Era?
Brands have several options.
You can use UGC Era's managed agency,
browse creators through the marketplace,
purchase creator-listed services,
or post a UGC brief
for relevant creators to apply to.
Do I have to use the managed agency service?
No.
UGC Era also supports
one-off marketplace campaigns.
Brands can browse creators,
discover services
and post briefs
without committing to
an ongoing managed arrangement.
What can a managed UGC campaign include?
Depending on the project,
a managed campaign can include
creator sourcing,
creative strategy,
concepts,
hooks,
scripts,
briefing,
video production,
editing,
testimonials,
photography
and usage-rights planning.
Can our brand choose the creators?
Yes.
Creator selection can be collaborative.
Relevant creators can be shortlisted
based on your niche,
campaign objectives,
location,
content style
and other requirements.
Can UGC Era source creators for a specific niche?
Yes.
Creator sourcing can consider
niche,
market,
language,
location,
content style,
campaign type
and audience fit.
Can UGC Era create content for TikTok, Instagram and Meta Ads?
Yes.
UGC campaigns can be developed
for TikTok,
Instagram Reels,
Facebook and Instagram advertising,
short-form organic content
and other relevant placements.
Paid use must be covered
by the agreed usage rights.
How long does a UGC campaign take?
Campaign timelines depend on
creator availability,
product shipping,
number of deliverables,
editing,
revisions
and overall campaign complexity.
The expected turnaround
should be confirmed
before production begins.
Can UGC Era manage ongoing content production?
Yes.
UGC Era can support brands
that need recurring creator sourcing,
regular creative production,
multiple concepts,
variations
and ongoing UGC output.
Visit the
pricing page
for current options.
UGC Marketplace & Brand Briefs
What is the UGC Era marketplace?
The UGC Era marketplace
gives brands a self-service way
to discover creators
and creator-listed services.
It also gives creators
a marketplace presence
where brands can discover
what they offer.
Can brands hire creators directly?
Yes.
Brands can browse UGC creator profiles
and marketplace services directly.
Visit
Browse UGC Creators
to explore profiles.
What is a UGC brand brief?
A brand brief is a campaign opportunity
describing the UGC
a brand wants creators to produce.
It can include objectives,
content requirements,
deliverables,
platform,
creator preferences,
deadline,
usage rights
and budget.
How do creators apply to brand briefs?
Creators can review available briefs
and apply to opportunities
that suit their location,
niche,
profile,
content style
and experience.
Brands can then review applicants.
Can I run a one-off UGC campaign through the marketplace?
Yes.
The UGC Era marketplace
can be used for one-off creator campaigns.
A brand does not need
an ongoing managed agency arrangement
simply to commission
an individual creator project.
What are creator services?
Creator services are marketplace listings
describing the content
a creator can produce.
They may include product demos,
testimonials,
tutorials,
unboxings,
lifestyle videos,
voiceovers,
app demonstrations
and other UGC formats.
Can brands include a budget in a brief?
Yes.
Brands can define commercial expectations
when describing the project,
including budget,
required deliverables,
deadlines,
rights
and other relevant information.
What should a good UGC brief include?
A strong brief should explain
the product or service,
campaign objective,
desired content format,
key messages,
deliverables,
platform,
creator requirements,
deadline,
revisions,
usage rights
and budget.
UGC Creators
What is a UGC creator?
A UGC creator produces
user-generated-style videos
or images for brands.
Common formats include
product demos,
testimonials,
tutorials,
unboxings,
app demonstrations,
lifestyle videos
and paid-social creative.
Do I need lots of followers to become a UGC creator?
Not necessarily.
Many UGC projects pay creators
for producing the content itself
rather than for access
to a large social audience.
Is it free to join UGC Era as a creator?
Creator registration
is currently available
without an upfront creator membership fee.
Visit
Creator Sign Up
to create your account.
Can beginner UGC creators join?
Yes.
New creators can start building
their profile and portfolio.
If you do not yet have
paid client examples,
you can create sample UGC
using products you already own.
What equipment do I need to create UGC?
For many UGC formats,
a modern smartphone,
clear audio,
suitable lighting
and a good filming environment
are enough to get started.
Individual briefs may have
additional production requirements.
Can creators list their own services?
Yes.
Creators can publish
marketplace service listings
showing brands
what type of UGC
they can provide.
How do creators find brand opportunities?
Creators can apply
to relevant brand briefs
and can also publish marketplace
services that brands can discover.
Can creators work with brands internationally?
Some opportunities can be international.
Others may require creators
in specific locations
because of product shipping,
language,
licensing,
availability
or campaign requirements.
What should I include in my UGC portfolio?
Include examples
that demonstrate your filming,
presentation,
editing
and storytelling ability.
Useful examples can include
product demonstrations,
testimonials,
tutorials,
unboxings,
lifestyle content,
app demos
and voiceover videos.
Pricing, Payments & Usage Rights
How much does UGC cost?
UGC pricing varies
based on the creator,
number of deliverables,
content complexity,
editing,
revisions,
turnaround,
licensing
and usage rights.
Marketplace pricing
and managed agency pricing
are separate buying routes.
How much do managed UGC campaigns cost?
Managed campaign pricing
depends on factors such as
creator volume,
campaign scope,
number of deliverables,
production requirements
and ongoing support.
See the
UGC Era Pricing page
for current packages.
How much should a UGC creator charge?
There is no single universal rate.
Creator pricing can depend on
experience,
deliverables,
filming complexity,
content length,
editing,
revisions,
turnaround
and how the brand plans
to use the content.
What are UGC usage rights?
Usage rights define
how a brand is permitted
to use creator content.
Terms can cover
channels,
licensing duration,
territory
and whether the content
may be used in paid advertising.
Are usage rights automatically included?
Not necessarily.
Usage rights depend on
the individual creator service,
campaign brief,
agency package
or agreement.
The permitted use should
be confirmed before production.
Can UGC be used for paid advertising?
Yes,
when the agreed licence
or usage rights permit paid-media use.
Organic usage does not automatically
mean a brand has unlimited
paid advertising rights.
What affects creator payment?
Payment can be influenced by
deliverables,
video length,
production complexity,
editing,
revisions,
turnaround,
licensing duration,
paid-media usage
and other campaign requirements.
Who do I contact about a payment or order issue?
Contact UGC Era using the
support page
and include your account email
plus any relevant order,
campaign,
brief
or service information.
UGC Era Studio, Accounts & Support
What is UGC Era Studio?
UGC Era Studio
is the creator-production part
of the UGC Era ecosystem.
It is designed around
creator video workflows
including scripting,
teleprompter recording,
captions,
editing
and AI-assisted creation tools.
Is UGC Era Studio the same as the marketplace?
No.
The UGC Era marketplace
connects brands and creators
for services and opportunities.
UGC Era Studio focuses on
content production and creator tools.
Can I use UGC Era Studio without a brand campaign?
UGC Era Studio is designed
as a creator-production tool
rather than only
a campaign-delivery interface.
Visit
UGC Era Studio
for current plans,
availability
and features.
How do I contact UGC Era support?
Use the
UGC Era contact page
or email
hi@ugcera.com
.
For account-related enquiries,
include the email address
associated with your account.
What information should I provide when contacting support?
Useful information can include
your account email,
brand or creator name,
campaign or order reference,
relevant page URL
and a clear explanation
of the issue.
I cannot find my creator service or brand brief. What should I do?
Check that you are logged
into the correct account
and that the relevant
service,
profile
or brief has been published.
If the problem continues,
contact support
with your account email
and the relevant page URL.
Where can I learn more before getting started?
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or UGC Era Studio.