Starter Sprint
Test UGC
£1,900
one-offLaunch your first performance UGC campaign.
- Creator sourcing
- Performance-focused UGC videos
- Creative concepts
- Hooks & scripts
- Editing
- Paid social usage rights
- 7–10 day turnaround
Most Popular
Growth Retainer
Ongoing UGC Engine
£4,500/mo
Your ongoing UGC creative engine.
- Multiple UGC creatives each month
- Vetted creator sourcing
- Multiple hooks & creative angles
- Meta & TikTok-ready editing
- Creative testing variations
- Usage rights included
- Monthly creative strategy
- Performance learnings fed into future content
Scale Retainer
Scale Creative
£8,500/mo
High-volume creative for brands scaling paid media.
- Larger creator roster
- Higher monthly content volume
- Multiple concepts & hooks
- Ad variations
- Creator diversity
- Creative testing system
- Meta & TikTok optimisation
- Strategy & performance reviews
- Priority production
Enterprise Creative Partnership
Custom Partnership
From
£15,000/mo
An outsourced UGC creative operation for serious advertisers.
- Dedicated creator pods
- High-volume production
- Ongoing creator recruitment
- Multiple product/campaign briefs
- Continuous creative testing
- Large variation output
- Paid-social-first creative strategy
- Priority turnaround
- Dedicated account management
- Custom reporting
Not sure which plan you need?
Your UGC budget should follow your media budget.
Starter
Sprint
Sprint
→
Growth
Retainer
Retainer
→
Scale
Retainer
Retainer
→
Enterprise
Enhance your creative program
Add what your campaign needs
Additional Creators
Add new creator profiles or demographics.
Additional Video Variations
New hooks, openings and creative edits.
Product Photography
Conversion-focused ecommerce imagery.
Raw Footage
Additional creator footage for internal editing.
Whitelisting / Creator Licensing
Where required for paid campaigns.
Rush Delivery
Priority production for urgent campaigns.
More than a UGC marketplace.
A performance creative partner
Strategy, testing and optimisation are built in.
| Features | UGC Era | Creator Marketplace | Freelancer |
|---|---|---|---|
| Creator sourcing | ● | ● | × |
| Strategy | ● | × | Limited |
| Performance scripts | ● | × | Limited |
| Creative testing | ● | × | × |
| Editing | ● | Varies | Varies |
| Campaign optimisation | ● | × | × |
| Managed service | ● | × | × |
You aren't paying us just to produce videos.
You're paying us to build creative that has a job to do.
Frequently Asked Questions
Before you choose a plan
How much does UGC cost?
UGC Era packages start with the £1,900 Starter Sprint. Ongoing retainers are designed for brands that need larger, repeatable creative output.
How many creators will I work with?
Creator count depends on your package, products, target demographics and testing plan. We match the roster to the creative strategy rather than using a fixed number for every campaign.
Are creator fees included?
Creator sourcing and the agreed creator deliverables are included within the defined scope of your package. Any exceptional third-party or licensing requirements are agreed before production.
Can you create variations for Meta and TikTok?
Yes. Growth, Scale and Enterprise work can include multiple hooks, creative angles and edits designed for testing across Meta and TikTok.
Are usage rights included?
The package includes the usage rights stated in your campaign agreement. If you need extended licensing, whitelisting or creator-posted paid ads, those requirements can be scoped before production.
Do you offer custom packages?
Yes. Enterprise partnerships and larger creative programs can be tailored around your spend, production volume, products, markets and testing cadence.
Can I start with a one-off project?
Yes. The Starter Sprint is designed for brands that want to test UGC with a focused one-off campaign before moving into an ongoing creative program.
How fast can you deliver?
Starter Sprint projects target roughly 7–10 days after the brief, products and creator selection are ready. Larger or more complex campaigns may require longer production windows.
UGC ERA
Not sure how much UGC your brand actually needs?
We'll look at your paid media, creative requirements and growth goals, then recommend the right production level.
Book a Free Strategy Call →ugcera.com